How to read the result
The large line is the side you did not just type. If you set the seconds, the large line is the word budget. If you set the word count, the large line is how long that count takes at the pace you chose. The sentence under it repeats both numbers and the pace, so a brief can be copied without guessing which field drove the math.
Words per minute means how many words you would speak if you kept that pace for a full minute. The calculator does not time you. It divides. Ten seconds is one sixth of a minute, so at 150 words a minute the budget is 150 divided by 6, which is 25 words. Fifteen seconds is a quarter of a minute, so the same pace is 37.5 words. Thirty seconds is half a minute, so it is 75 words. If you change the pace to 120, those three budgets become 20, 30 and 60. If you change it to 180, they become 30, 45 and 90.
The table under the result is the five lengths FashionUGC sells, each converted at your current pace. It is there so a 15-second script and a 30-second script are not written as if they had the same room. The highlighted row is the sold length nearest the seconds currently showing. Highlighting is arithmetic. It is not a claim that the nearest length will perform better.
A runtime that is not 10, 15, 20, 25 or 30 seconds is still a valid word budget. Six seconds at 150 words a minute is 15 words. FashionUGC will not export a 6-second file. The shortest generation is 10 seconds. You would generate 10, accept the garment, and trim. The length calculator is where that 10-second file is priced. This page only counts words.
The pace chips are labels for the number, not research results. Slow is 120. The middle chip is 150. Brisk is 180. People use figures in that range when they plan narration. This site has not measured how fast a fashion voiceover should be, and it has not tested whether 150 words a minute sells more dresses than 130. If your reader sounds rushed at 180, use 140. The calculator will follow.
The arithmetic, written out
Words equal seconds times the pace, divided by 60. Seconds equal words times 60, divided by the pace. Both directions use the same relationship, so going from 10 seconds to 25 words and back from 25 words to 10 seconds should land where you started, at 150 words a minute. If a rounded display ever drifts by a tenth, trust the formula rather than a rounded chip. The fields keep one decimal when the result is not a whole number.
At 150 words a minute the sold lengths land on these budgets. Ten seconds is 25 words. Fifteen seconds is 37.5 words. Twenty seconds is 50 words. Twenty-five seconds is 62.5 words. Thirty seconds is 75 words. Six seconds, which is not sold, is 15 words. Sixty seconds, which is also not sold, is 150 words, a full minute of speech and longer than any file this product makes.
At 120 words a minute the same lengths shrink. Ten seconds is 20 words. Fifteen is 30. Twenty is 40. Twenty-five is 50. Thirty is 60. A slow read spends the time on fewer claims. That is often the better fit for a garment, because the picture is doing part of the work and the voice does not need to rename the colour twice.
At 180 words a minute the budgets grow. Ten seconds is 30 words. Fifteen is 45. Twenty is 60. Twenty-five is 75. Thirty is 90. Ninety words in half a minute is a crowded line for a dress. The calculator will still give you the number. It will not warn you with a score. If you cannot say the draft once, out loud, inside the seconds, the draft is too long for the pace you picked. Cut words or raise the runtime. Do not speed up until the fibre content becomes a blur.
A draft you already wrote goes the other way. Forty words at 150 words a minute take 16 seconds. Sixteen seconds is not a sold length. Fifteen is one second away and twenty is four seconds away, so the nearest export is 15 seconds if you are willing to cut a few words, or 20 seconds if the sentence is worth keeping. Twenty-five words at the same pace take 10 seconds exactly, which is a sold length. Seventy-five words at 120 words a minute take 37.5 seconds, which is longer than the 30-second ceiling. The line has to lose words, or it is not a FashionUGC runtime.
Count words the way a person speaks them, not the way a caption wraps. “Midi” is one word. A price is one word if you say it as a single figure, and it is still a claim. A slash, a hashtag, and a string of SKUs are poor speech even when the counter is under the budget. The calculator counts what you type in the words field as a number you supply. It does not paste your script and tally it. If you need a tally, count the draft yourself and type the number. Hyphenated compounds and numerals are where hand counts disagree. Pick one method and keep it for the whole brief.
What the line is allowed to say
A word budget is not permission. Twenty-five words can still be a false sentence. The line has to be true of the garment in the photographs you upload: the colour, the type of piece, the length of the hem if the hem is visible, the print if the print is in the frame. It must not add a size, a stretch, a wash, a review, or a price that the pictures and your own product record do not support.
The published bronze gown started as a studio photograph of a mannequin. A truthful line can say it is a bronze gown and that the video was made from that still. A false line says a customer wore it to a dinner and loved the fit. The mannequin did not go to dinner. The closer frame in the file shows a person because the generation changed the scene. That change is a reason to review the cloth, not a reason to narrate a fitting you did not hold.
The floral dress still is on a body, and the print is visible. A short line can name the print and the midi length if those are what the picture shows. It should not name a size, a city, or a discount. The file is 10 seconds and silent. Your 25 words, if you record them, are added later. They are not inside the MP4 FashionUGC returns.
One job is one garment and one colour. The script is about that garment. A line that says “also in black” is a second product. Generate the black dress from its own photographs if you want a video of it. Do not spend the word budget of the floral file on a colourway that is not in the upload.
Claims about care, fibre, and origin belong in the script only when they are the same facts you would put on the product page. A 15-second line is a bad place to invent a composition because the picture looked soft. If you do not know the fibre, do not say it. The calculator cannot check the sentence. You can.
The file will not say the words
FashionUGC turns clothing photographs into a short video. The MP4 has no soundtrack, no spoken line, and no burned-in caption, price, logo, or button. You can post it silent. A lot of feed video is watched that way. If you add a voice, you record it after you accept the garment, in an editor, and you keep the voice off any claim the pictures do not earn.
There is no field on the create form for a script. Typing words into this calculator does not send them to a model. The tool runs in the browser. Clearing the page clears the numbers. Do not paste a confidential script here and expect it to be stored. It is not stored, and it is not spoken.
Piveth makes a 10-second video in 9:16 or 16:9. Astra makes 10, 15, 20, 25 or 30 seconds and can also use 1:1, 2:3 and 3:2. Those lengths are the runtimes a voice might sit on. They are not durations of speech the product generates. A 30-second Astra file can carry a longer line than a 10-second Piveth file only after you add the line yourself. The extra seconds are picture, unless you edit sound onto them.
Prices for those lengths are ₹149, ₹199, ₹279, ₹349 and ₹500, shown again before you pay. You pay for the video, not for a word count. A 75-word draft does not cost more than a 25-word draft if both are recorded onto the same 30-second file. A longer file costs more because the length costs more, which is what the length calculator is for. This page should not be quoted as a price.
Music is the same kind of later edit. The generator does not add a track. A voice and a song in the same 10 seconds compete. Fifteen words of speech plus a loud chorus is how a fibre claim disappears. If the line matters, leave room. The creative ideas page is where music rights are discussed, including the point that a hit song in a brand post is not free because the clip is short.
A silent file and a spoken line are easy to confuse
These six pictures are the two published generations. Both videos are 10 seconds, 9:16, and silent. One is a bronze evening gown from a mannequin still. The other is a floral midi dress from an on-body still. Generated frames can differ from the source. The gown’s mannequin becomes a person. Use the pictures to see what a line would be talking about. They are not a recording of that line, and they are not a sales result.
At 150 words a minute, each of these files has room for about 25 words. That is a short paragraph, not a product page. A useful 25-word line for the floral dress might name the print and the midi length and stop. A bad 25-word line adds a reviewer, a city, and a price. The word count is identical. The truth is not.
The closer bronze frame is the warning. If the script says “look at the neckline finish” and the generated frame has changed that finish, the line is now false even though it fit the budget. Watch the file before you record. Cut the sentence if the cloth does not match it. Do not keep the sentence because the calculator said 25 words were available.
A second angle in the same 10-second floral file is still one script. Do not write a second product into the last five words because the camera, such as it is, moved. There is no camera slider on the form. The motion comes from the photographs. The words should not describe a move you did not see when you play the file back.
If the voice sounds like a buyer
A brand voice describing its own photograph is ordinary advertising. A voice that sounds like a customer who tried the dress is an endorsement, even when the picture was generated. The endorsement guides are published as 16 CFR part 255. They say an endorsement has to reflect the endorser’s honest experience, and a connection that would matter to a buyer has to be disclosed in a way that is hard to miss.
FashionUGC did not have that experience. The model in a generated frame did not buy the gown. A script that begins “I wore this to the wedding” is writing a person who is not in your records. The UGC comparison is the longer version of this limit: a generated clip is not a customer’s video, and it is not an influencer’s footage. Adding a friendly voice does not convert it.
If a real person did wear the piece and you have the right to say so, the line can say so, and the disclosure rules for that relationship still apply. The calculator does not know whether you have that right. It will happily turn “I love the drape” into a second count. Do not treat the second count as legal review.
On-screen type is a separate problem. Meta’s notes on aspect ratio and placement show how interface covers the edges of a vertical frame. A sentence burned across the hem fails twice: it hides the product, and the placement may crop it. FashionUGC will not burn the sentence in. If you add captions in an editor, keep them off the cloth. Captions and voiceover can carry the same words. They do not have to. A silent file with a platform caption is a complete post. A voice without a caption is also a complete post for people who listen. Plan one, then the other, inside the same truth.
Pace is a choice, not a target to hit
Read the draft aloud once at the pace you think you will use. Time it. If the clock and the calculator disagree, believe the clock. A calculator assumes you do not pause, do not breathe as a person, and do not repeat the colour for emphasis. Real speech pauses. A 25-word line with two pauses can miss a 10-second window. Shorten the line or move to a 15-second file if Astra and the placement allow it.
Names of fabrics and places take longer than the word count suggests. “Double-faced wool” is three words and a mouthful. A SKU is one word and often unspeakable. If the brief requires the fibre, say it slowly and steal the words from a second adjective. The brisk chip at 180 will make the fibre fit on paper and fail in the room.
Two speakers do not split the budget cleanly in half. A question and an answer still have to be heard. Ten seconds is a bad container for a conversation. If the idea is a conversation, it is probably a shoot, not a generated clip plus a script. The creative ideas page says the same thing about dialogue: the tool will not stage it.
Language changes the count. The calculator assumes the words you counted are the words you will say, in the language you will say them. It does not translate. A 25-word English line and its translation are not the same duration. Time the language you will actually post.
Accents and clarity matter more than the chip. A viewer who cannot parse the fibre name did not receive the claim. Slow down until the colour and the piece are obvious. The picture should already be showing them. The voice is a second path for people who are listening, not a race.
Where the seconds have to exist first
Write the runtime before you fall in love with a paragraph. A placement that can hold about 10 seconds should be briefed as 10 seconds, then 25 words at 150 a minute, not as a paragraph you later crush. Instagram’s page on video ad specifications associates shorter files, under about 15 seconds in Feed and under about 10 seconds in Stories, with the placements it describes. Those associations are not a script length from FashionUGC. They are a reason to check the current help page, then map the seconds you choose onto a sold length.
A product page can hold a longer read than a bumper. Twenty or thirty seconds of Astra is room for 50 to 75 words at 150 a minute, which is enough to name a detail and stop. It is not enough for a size guide. Put the size guide on the page. Let the voice point at the hem the picture already shows.
Google’s Merchant Center documents an optional video link with a length from 6 seconds to 240 seconds, among other rules. A 6-second floor is 15 words at 150 a minute. We do not export 6 seconds. A 10-second file is 25 words at that pace, and it sits inside the published range only if the rest of that attribute’s rules are also met, including ratio and a pixel floor this site does not claim for you. Check the downloaded file. The word count does not certify the feed.
Marketplaces that want about a minute want about 150 words at the same pace, and they want a file we do not make. The marketplace guide records Amazon’s published minimum. Do not write a 150-word script for a 30-second export and call the export a minute. Cut the script to 75 words or use a different video.
The shape of the picture still matters while someone is talking. A 9:16 file and a 16:9 file can share a 25-word line, and the line should not describe an edge the frame has cut off. The aspect ratio calculator is the shape. This page is the words. A script that says “full length” while the frame is a close crop is a script that was not watched against the file.
Google’s image guidelines ask for a clear picture of the thing the nearby text names. The spoken line is not the nearby text on the page, but the same honesty applies. The title of the product page, the alt text of the still, and the voiceover should be able to sit in the same room without contradicting each other. A 10-second video titled as a coat, while the voice says dress, is a confused product no matter how neatly 25 words fit.
Mistakes this page is here to catch
The first mistake is writing the paragraph, then discovering it takes 40 seconds, then speeding the read until it fits 15. The words become noise. Cut the draft until a calm pace fits the runtime you can export. The brisk chip is not a rescue.
The second mistake is treating 37.5 as a requirement to say 38 words. It is a budget. Landing on 30 clear words is better than landing on 38 muddy ones. The calculator shows the tenths so you can see the room. It does not grade you for using all of it.
The third mistake is a customer voice on a generated frame. The word count of “I wore this last night” is small. The problem is not the count. The problem is the person who did not wear it. Read the endorsement rule before you keep the first person.
The fourth mistake is a script that describes a different length from the file. A 75-word line on a 10-second video will be cut off or rushed. A 15-word line on a 30-second video will finish while the picture is still moving, which can be fine if the picture holds, and awkward if you promised a story the seconds cannot finish. Match them on purpose.
The fifth mistake is burning the script onto the cloth because the voice felt optional. The file has no caption. If you add one, keep it off the print and off the hem. A 25-word caption across a floral dress hides the product the sentence is trying to sell.
The sixth mistake is using the calculator as a generator. It will not make the video, choose Piveth or Astra, or store the draft. Generate from photographs on the create form. Record later, if you record at all. Many of these clips should stay silent.
The seventh mistake is a performance claim hiding in a short line. “Sells out every drop” is few words and a fact you must actually have. This page does not supply that fact. Neither does a 10-second generation of a mannequin.
A short way to brief the line
Write the runtime the placement asked for. Put it in this calculator with a pace you can say clearly. Write down the word budget. Draft fewer words than the budget, not more. Read the draft aloud and time it. If you run over, cut. If the timed read is far under, you may add one true detail, not a new claim.
Then play the silent file next to the draft. Cross out any word the pictures do not support. Cross out any first person who is not a real endorser with a real disclosure. What remains is the line. If nothing remains, post the file silent. Silence is a valid result of this brief.
Keep the seconds, the pace, the word budget, and the final line with the job. The next colourway should not inherit a sentence about a print it does not have. Count again. The calculator will do that in a second. The review still takes as long as the video.
