How the four cards are defined
On this page, an interaction is a like, a comment, a share, or a save that you type. The interactions card is the sum. It is not a score. A share is not worth more than a like inside the sum, because this page does not invent weights. If your export names a different action, such as a sticker tap or a profile visit, leave it out or add it only if you are willing to call the sum “interactions as I defined them,” and write that sentence beside the row. The card will not rename itself.
The follower card is that sum divided by the follower count, times 100, so it reads as a percent. Five hundred likes and 40 comments are 540 interactions. Divided by 10,000 followers, that is 0.054, which is 5.4 percent, and the card shows 5.40 percent. The trailing zero is the same number. This pair is arithmetic for checking the tool. It is not a Reel FashionUGC posted, and it is not a bar to clear.
The reach card uses the same sum and a different denominator. Reach has to be the reach column from the same post, or from the same set of posts, on the same account. If you add 20 shares and 30 saves to the 540, the sum is 590. Divided by a reach of 8,000, that is 7.375 percent, and the card shows 7.38 percent. Divided by the same 10,000 followers, the follower card moves to 5.90 percent. Both can be true. They answer different questions. Do not subtract one from the other and call the gap a win.
The per-post card is for a sum that covers more than one post. It divides interactions by the post count first, then divides that average by followers, then multiplies by 100. Five hundred forty interactions across 4 posts is 135 interactions on an average post. Against 10,000 followers, the card shows 1.35 percent. Leave posts blank when you are looking at one post. The follower card is already the rate for that one post against the follower count you typed. Typing 1 in posts repeats the follower card. It does not add information.
A blank interaction field counts as zero only after at least one of the four interaction fields has a typed number, including a typed zero. If every interaction field is empty, every card stays blank, even if you typed followers. An empty box is “I do not have this column.” A zero is “the export showed zero.” Those are different facts, and the note under the cards says which one you did. Rounding is two decimal places. Check a launch decision against a hand division if the second decimal would change what you tell a client.
Zero followers, or a blank follower field, leaves the follower card and the per-post card blank. You cannot divide by zero, and you should not publish an infinite rate. Zero reach leaves the reach card blank for the same reason. A typed zero in likes and a typed zero in comments, with followers above zero, is a real 0 percent. Say “no interactions in the export” in the brief. Do not hide the zero by clearing the fields, or the next person will think you forgot to paste.
Worked rows, labeled as arithmetic
Use these only to check the tool. First row: likes 500, comments 40, shares blank, saves blank, followers 10,000, reach blank, posts blank. Interactions are 540. By followers, 5.40 percent. By reach, blank. Per post, blank. The blanks in shares and saves counted as zero because you typed likes. The blank reach did not become zero in the denominator. That is why the reach card stays blank instead of showing a huge percent.
Second row, still not a result: add shares 20 and saves 30, and type reach 8,000. Interactions are 590. By followers, 5.90 percent. By reach, 7.38 percent. Per post, still blank. Nothing about a dress changed. You typed two more columns and a reach count.
Third row: likes 120, comments 8, followers 4,000, reach 1,500. Interactions are 128. By followers, 128 divided by 4,000 is 3.20 percent. By reach, 128 divided by 1,500 is 8.533… percent, and the card shows 8.53 percent. The reach percent is higher because 1,500 is a smaller denominator than 4,000, not because the post “performed better on reach” in some second sense. It is the same 128 interactions. If you only quote 8.53 percent, say the denominator was reach. If you only quote 3.20 percent, say the denominator was followers.
Fourth row: the same 540 interactions, followers 10,000, and posts 4. Per post is 1.35 percent. Do not average a 5.40 and a 1.35 and call that the account. One of those cards is the whole sum against followers. The other is the sum spread across four posts. If the four posts had rates of their own, the right method is to add the interactions and add the posts, then divide once. Averaging four percents gives a small post and a large post the same vote. Summing first gives the interactions the account actually received.
A zero row: likes 0, comments 0, followers 1,000. Interactions are 0. By followers, 0 percent. Reach and per post stay blank if those fields are blank. A zero-denominator row: likes 10, followers 0. Interactions are 10. The follower card stays blank. Type the zero on purpose when the export showed a follower count of zero, which is rare and usually means you pasted the wrong cell. A views row does not belong here. If the only count you have is 3,000 views, this page cannot turn that into an engagement rate without you pretending the views were reach. Do not pretend. Wait for the column that is actually named reach, or report the view count in words without a percent from this tool.
The video file does not contain the likes
A FashionUGC file is an MP4 made from clothing photographs. It has a length and a frame. It does not have a like, a comment, a follower, or a reach. The bronze gown example is a 10-second 9:16 file from a mannequin still. The floral dress example is a 10-second 9:16 file from an on-body still. Neither file was posted to an account in a report this site can show you. Putting either clip next to the calculator does nothing until you type numbers from somewhere else.
The stills keep the garment and the export as separate objects. You can see the gown and the dress. You cannot see a 5.40 percent on them. If a deck prints an engagement rate across one of these frames, the rate came from an account or it was invented. This page will not invent it. The examples are the place to watch the files. A Reel or a TikTok is a place you might publish a 9:16 file later. The likes, if any, will live on that account. They will not travel back into the MP4.
A generated frame can differ from the source photograph. The gown’s mannequin becomes a person. That is a reason to accept or reject the file before anyone can like it. It is not an engagement signal. A rejected file has no rate because it was not the post. Do not backfill a percent for a clip you did not publish.
One job is one garment and one colour. If the post showed the floral dress and the comments asked about a black dress, the rate is still the rate of that post, and the comments are not a second product’s engagement. Read them. The calculator will not. A second colourway needs its own post and its own row if you want a percent that belongs to that colour. One MP4 published once is one row, even when the file holds two camera angles. The second angle is not a second save count.
Followers, reach, views, and impressions are four words
Followers are an account size at the moment you exported them. They include people who did not see this post. A follower rate can look small on a large account even when the people who actually saw the post responded, and it can look large on a small account even when almost nobody new saw the cloth. The card does not know which of those stories you are in. Your note has to say the follower count and the date you copied it. An account that had 10,000 followers in March and 40,000 in November does not get to reuse the March denominator on the November post.
Reach, on this page, means only the number in a column the platform named reach for that post or that set of posts. Platforms do not all mean the same thing by the word. Some count a person once in a day. Some count an account reached by any of your posts in the window. If you cannot point at the column header, do not type the number into reach. The percent will look decided. It will be a guess wearing a decimal.
Views are a third counter. A view can be one play, one impression of a video, or a play that passed two seconds, depending on the product that counted it. This calculator has no views field, so a view cannot quietly become the denominator. If you need a “interactions per view” figure, do that division in a note and name it. Do not drop the view count into reach so the card will light up. The ad metrics calculator is where impressions and clicks go, and only when the ads export used those words. An impression is not a follower. A click is not a like. CTR is clicks divided by impressions. It is not this page’s percent, and a high engagement rate does not imply a high CTR.
Saves and shares are inside the sum because many clothing posts are saved for later or sent to a friend, and leaving them out understates the interactions you chose to count. If your export has no save column, leave saves blank. The card will treat the blank as zero once another interaction is typed, and the note should say “saves not in the export.” That is different from “zero saves.” If you care about the difference, type 0 only when the cell was zero, and leave the field blank when the cell did not exist. The arithmetic matches either way. The sentence beside the row is what keeps them apart.
One post, a week of posts, and a paid boost
A single post against the account’s followers is a common worksheet, and it is what the follower card does when posts is blank. Label it “one post, not the account average.” The account average needs every post you mean to include, a post count that matches that list, and one follower denominator you are willing to defend. If the account grew during the month, one follower number is a convenience, not a history. Say “followers as of the export date, not the followers on each day.”
Do not average the percents of the posts. Add likes to likes, comments to comments, shares to shares, and saves to saves. Type the totals and the number of posts. A post with 10 likes and a post with 1,000 likes should not each cast one vote in an average of rates. The summed row lets the larger post weigh what it weighed. If you want both the total and a single outlier, keep two rows: the week, and the post you are actually discussing. Do not let the week’s percent answer a question about one gown.
A boosted post mixes people the account already had with people an ad paid to reach. The follower card then divides a paid-and-organic sum by an organic follower count. That percent is not an organic rate and it is not a paid CTR. If the export can split paid and organic, make two rows. If it cannot, label the row “paid and organic together” and do not compare it with a quiet organic post from another week. Spend belongs on the ad metrics page, next to impressions and clicks. Likes do not become a ROAS here. Orders do not become a like. The ROI guide is where a sale is counted. A save is not a sale. A comment that says “price?” is not an order.
The same file posted twice is two posts if the platform counted two posts. Give them two rows if the captions, the days, or the paid status differed. Give them one summed row only when you are describing the pair and you type posts as 2. Deleting a post does not erase a screenshot you already sent. Date the export. A later unlike does not rewrite a card you copied into a slide.
What the percent cannot say
It cannot say the rate is good. This site does not publish a target engagement rate for a clothing video, a Reel, a TikTok, or a Short. The 5.40 percent in the worked row is 540 divided by 10,000. It is not a benchmark. A live row of 0.4 percent can be a large account doing ordinary work. A live row of 12 percent can be forty likes on a few hundred followers, or a post that friends piled onto. The card does not know the audience. You add the follower count next to the percent so a small base cannot masquerade as a large result.
It cannot see the caption, the cover frame, or the hour you posted. FashionUGC does not write the caption, burn a price into the video, or add a soundtrack. Anything people liked may have been the sentence above the file, the first frame you chose in the app, or a sound you added later. The calculator cannot separate those. If you are judging the garment, watch the file with the sound off and read the comments for remarks about colour, fit, and fabric. A high percent with comments that say the colour is wrong is not a successful product post. It is a visible post about the wrong colour.
It cannot compare a generated file with an influencer unless you have both exports. The page that sets a UGC-style clip next to a creator is about a known file price and a quote you actually received. It is not a like-count contest, and this tool will not invent the creator’s rate to finish the contest. If you have both rows, use the same denominator for both. A creator’s follower rate against your reach rate is not a comparison. A creator’s paid whitelisting row against your organic row is not a comparison. Write what was held still. If you cannot, you have two descriptions, not a winner.
It cannot repair the cloth. If the print is muddy or the mannequin frame was the wrong person for the brief, another percent will not fix the picture. Generate again from photographs of the same garment, or do not post the file. Likes on a wrong garment teach the account to show that wrong garment. That is a reason to pause, not a reason to chase a higher card.
Mistakes this page is here to catch
The first mistake is pasting 5.40 percent into a client report as if the bronze gown had earned it. The worked rows are division practice. They are not FashionUGC performance. A report that presents them as a test of either example file is a false report.
The second mistake is putting views, impressions, or plays into reach because reach was blank and you wanted a card. The reach card is supposed to stay blank. A blank is the correct result when you do not have reach. Name the count you do have, in words, without borrowing this percent.
The third mistake is one follower count from a different account than the likes. A brand page’s followers under a creator’s likes, or a TikTok follower count under an Instagram like count, produces a percent that no account would recognise. Write the platform and the account name on the row. The calculator has no platform menu, because a menu would look like a list of official rates. There is no such list here.
The fourth mistake is averaging percents across posts, or across a 9:16 cut and a 16:9 cut, and announcing a winner. Sum the interactions if you need a total. Keep separate rows if you need a comparison. The fifth mistake is calling the follower card an account average when you typed one post and left posts blank. The sixth is a percent victory on a tiny base. Ten likes on 80 followers is 12.50 percent, and it is also ten likes. The card will say 12.50. The brief has to say ten likes. This page does not print a statistical warning, because that warning would pretend to be a test it does not run.
The seventh mistake is reading likes as demand for the colour. Comments can carry demand, and they can carry confusion. Open them. The eighth mistake is waiting for the rate to forgive a file you have not watched beside the source photograph. If the garment is wrong, stop. The rate of a wrong file is the rate of the wrong product.
Write the row so someone else can rerun it
Next to the cards, name the account, the platform, the post URL or the post date, and whether the numbers are one post or a sum. Name the export date. Name the denominator in the same sentence as the percent: “5.40 percent of 10,000 followers” or “7.38 percent of 8,000 reach.” A naked percent cannot be checked. If shares or saves were blank because the export lacked the column, write that. If the post was boosted, write that. If the file was the floral dress and not the black colourway, write the colour that is actually in the picture.
Keep the export. A screenshot of the four cards is not the source. Save the account screen that shows the column headers. When someone asks why the follower card says 5.40, you should be able to point at 500, 40, and 10,000, and then say whether those cells were a real post or the practice row on this page. The practice row must never be the file you save into a client folder.
If two videos are the question, they need two posts or two ads, and two rows. A 10-second 9:16 file and a 20-second 16:9 file can share a product and still not share a rate. Do not give the quieter cut the louder cut’s likes. Do not give either cut a margin from the profit margin calculator and talk as if the percent and the margin were the same kind of success. Margin is price and cost. This percent is interactions and an audience count. A post can be liked and still be priced below cost. A post can be quiet and still sell. Neither card is allowed to impersonate the other.
The dress in the file is still the thing you have to be able to name with the sound off. A 5.40 percent does not identify a floral print, and a floral print does not prove a 5.40 percent. Keep both, and do not let either one stand in for the other.
