Fashion video length calculator.

How to read the result

The large line is the sold length the calculator mapped your number onto. If you typed 15, and 15 is one of the five lengths, the line says the match is exact. If you typed 12, 12 is not sold. The nearest sold length is then 10 seconds, because 12 is two seconds from 10 and three seconds from 15. The tool prefers the closer number. When two sold lengths are the same distance away, it keeps the shorter one, so a tie does not quietly move you up a price.

Under that line, the page names the creative. Piveth can make a 10-second video in 9:16 or 16:9, and nothing else. Astra can make 10, 15, 20, 25 or 30 seconds, and it is the only creative that can use 1:1, 2:3 or 3:2. A 10-second square is therefore Astra, even though 10 seconds is also a Piveth length in a vertical or landscape frame. The frame chips exist so the creative sentence stays true for the rectangle you actually need. The shape itself is a different question, which the aspect ratio calculator answers.

The table lists every sold length, the published price, and who can export it for the frame you picked. The highlighted row is the length the result is talking about. It is highlighted even when your target was not an exact match, so you can see the file you would actually be buying. A 6-second chip highlights 10 seconds. A 60-second chip highlights 30 seconds. The sentence above the table says that those targets are outside the catalog.

Read the price as the price of a generation, not as the price of the cut you might make later. If a placement wants 6 seconds, you still generate at least 10 seconds, pay the 10-second price, accept the garment, and trim in an editor. The trim does not refund the difference, and the generator will not emit the 6-second file for you. If a placement wants 45 or 60 seconds, the longest file on sale is 30 seconds. You cannot pay a higher price inside FashionUGC to cross that line, because there is no higher length.

Nothing in the result is a recommendation that one length will be watched longer, clicked more, or sell more clothes. The page does not have a watch-time study, a return rate, or a winning duration. If you already know the slot wants about 15 seconds, the calculator tells you that 15 seconds is a real Astra export at the published price. It does not tell you that 15 seconds will beat 10.

The five lengths, and what they cost

FashionUGC sells five runtimes. They are the only runtimes the create form can start. The prices below are the prices shown before you pay. This calculator repeats them so a brief can be priced before anyone opens checkout. It does not charge a card.

Ten seconds is the short file. It is the only length Piveth makes, and only when the frame is 9:16 or 16:9. It is also an Astra length, including for square, 2:3 and 3:2. Both published examples on this site are 10-second 9:16 files: a bronze evening gown from a studio mannequin photograph, and a floral midi dress from an on-body photograph. Ten seconds is long enough to show a garment when the photographs already show it. It is not a promise that every dress can be understood in ten seconds, and it is not a rule that a coat must be thirty.

Fifteen seconds is the next step up, at ₹199, Astra only. Use it when the brief you were given is about fifteen seconds and the photographs can support a little more than a single read. Twenty seconds is ₹279. Twenty-five is ₹349. Thirty is ₹500, and thirty is the ceiling. Astra can make each of those in 9:16, 16:9, 1:1, 2:3 or 3:2. Piveth cannot make any of them. Switching from a 10-second Piveth plan to a 20-second plan means switching to Astra, not extending Piveth.

The gap between prices is not a discount ladder and not a bundle. Each payment is one video of the length you chose. One job is one garment and one colour. A second length of the same garment is a second job, at that length’s own price. A second colour is a second set of photographs. There is no control that derives a 15-second cut from a finished 10-second file inside the product.

You pay when the generation job is created, for the length you selected. Downloading the file later does not charge you again. Trimming the file later does not change what you paid. If you generate 30 seconds and then keep only the first 10 in an editor, you have still bought the 30-second length. The calculator is blunt about that so a bumper brief does not get priced as if a 6-second export existed.

Numbers that are not on the form

Most briefs do not arrive as 10, 15, 20, 25 or 30. They arrive as “a 6-second bumper”, “about 12 seconds”, “a 45-second explainer”, or “the marketplace wants a minute”. The calculator exists so those sentences get a sold length, or a clear refusal, before a job is opened.

Six seconds is a common bumper. There is no 6-second export, and there is no 5-second export. The nearest sold length is 10 seconds, at ₹149. Generate 10 seconds in the frame the placement can hold, review the garment, and cut the bumper in an editor from a file you have accepted. Do not ask the form for 6. It will not offer it. Do not describe a trimmed file as a native 6-second generation. The generation was 10.

Eight and nine seconds behave the same way. Both are closer to 10 than to anything shorter, because nothing shorter is sold. The result is a 10-second file. Seven is also closer to 10. One through nine all map to 10, with the same warning that the target itself is not an export. The highlight on the 10-second row is the file you can buy. The sentence is the part that stops you from telling a media plan the file will be born at 6.

Twelve seconds is not sold either. It is two seconds from 10 and three seconds from 15, so the nearest sold length is 10, at ₹149. Thirteen seconds is three seconds from 10 and two seconds from 15, so the nearest sold length is 15, at ₹199. Eighteen seconds is closer to 20 than to 15, so the map is 20 seconds at ₹279. Twenty-two is closer to 20. Twenty-three is closer to 25, at ₹349. Twenty-eight is closer to 30, at ₹500. You can still choose a different sold length on purpose. The calculator only names the nearest one, and it says when the number you typed is not itself for sale.

Forty-five seconds is outside the catalog on the long side. The longest export is 30 seconds, at ₹500. Sixty seconds is the same answer, further away. Ninety seconds and two minutes are the same answer again. There is no pro length, no 45-second Astra, and no way to stack two 30-second jobs into one continuous file inside the product. If you need a minute, you are outside FashionUGC’s export, even when the photographs are excellent.

A tie is rare with whole seconds, because the sold lengths are five seconds apart and the midpoint falls between two integers. If a distance ever matches, the shorter length is the one named. That rule is there so the tool does not pick the more expensive neighbour when both are equally close. You can still select the longer chip yourself if the placement needs it.

The frame changes who can make the length

Length and frame are chosen together on the create form, and they are not independent. A 15-second 9:16 file is Astra. A 10-second 9:16 file can be Piveth or Astra. A 10-second 1:1 file is Astra only, because Piveth does not export a square at any length. The same is true of 2:3 and 3:2. If the calculator’s creative line says Astra only, opening the form on Piveth will not reveal the length you just priced.

Piveth is built as a 10-second hook in 9:16 or 16:9. It does not grow because the brief got longer. If you need 20 seconds of a vertical file, you need Astra, even though Piveth can make the same 9:16 shape at 10 seconds. If you need 10 seconds of a square, you also need Astra, even though 10 seconds is Piveth’s home length in the other frames. The chips on this page let you see that split before you upload photographs.

The aspect ratio guide is the written list of those frames. Use it when the argument is about the rectangle. Use this page when the argument is about the runtime. A placement can demand both at once: a 9:16 file of about 15 seconds, for example. That pair is an Astra export. A 4:5 file of 15 seconds is not, because 4:5 is not an exported frame at any length. Fix the shape in the other calculator, then come back here for the seconds.

Changing the frame after you have accepted a length does not reuse the same job. A second frame is a second generation, from the same photographs of the same garment, and the two files will not match exactly. The multiple versions page is the same limit stated for colourways. A second length is the same kind of separate work. There is no batch that emits 10, 15 and 30 from one click.

What the published files actually are

The six pictures below are the two published generations. Both finished videos are 10 seconds and 9:16. One is a bronze evening gown that started as a studio photograph of a mannequin. The other is a floral midi dress that started as an on-body photograph. Generated frames can differ from the source. The gown’s mannequin becomes a person. A hem, a fold, or a background can move. The captions say that. These frames are not a test of 15 seconds against 30, and they are not a sales result.

If you type 10 into the calculator and leave the frame on 9:16, the result is an exact sold length at ₹149, available on Piveth and on Astra. That is the length of both of these files. If you type 30 with the same frame, the result is an exact Astra length at ₹500, and Piveth cannot make it. Nothing on this page shows you that 30-second file, because it was not what these examples are. Do not treat the 10-second frames as proof that thirty seconds would have looked the same for longer.

A photograph has no runtime. The gown still is 236 by 376 pixels. The floral still is 429 by 715. Those numbers describe a rectangle, which is why they belong in the aspect ratio calculator, not in a stopwatch. The runtime begins when a video is generated. Asking the still to “hold” for 25 seconds does not put 25 seconds of new angles into the photograph. If the only information you have is one front view, a longer export has more time in which to repeat that view. The journal piece on clothing video length walks through that limit with the placements in mind. This calculator only maps the number.

Platform notes are not a menu of exports

People search for a length because a platform or a buyer named one. Those notes are worth reading, and they are not the create form. Instagram’s page on video ad specifications associates shorter files, under about 15 seconds in Feed and under about 10 seconds in Stories, with the placements it describes. A 10-second FashionUGC file can sit in that kind of length. A 30-second file may be longer than a placement wants, and the trim is an edit after you accept the garment. The association on that help page is not a ranking of clothing videos, and it is not a promise that 10 seconds will be approved.

A vertical placement still crops the picture. Meta’s notes on aspect ratio and placement show how interface and buttons eat the edges of a tall frame. A longer runtime does not protect a logo, a price, or a caption burned into those edges. FashionUGC does not burn type into the MP4 at any length. Add words later, in the editor or in the platform’s own caption, and keep them off the garment. Ten careful seconds with a readable dress beat thirty seconds of type across the cloth.

Reels, TikTok and Shorts are workflows you upload yourself. The Reels, TikTok and Shorts pages describe those workflows for clothing. FashionUGC does not post the file and does not pick a soundtrack. A 15-second Astra file and a 10-second Piveth file can both be 9:16. Which one you generate depends on the length you were asked for and on whether the photographs can fill it, not on a hidden score inside this calculator.

Some destinations publish a minimum that our ceiling does not reach. Google’s Merchant Center documents an optional video link with a length from 6 seconds to 240 seconds, among other requirements, including a ratio of 9:16, 16:9 or 1:1. Our 10 to 30 second files sit inside that published range. The same document asks for at least 720p. FashionUGC does not claim that a downloaded file is 720p or 1080p. Check the file. A 6-second floor on that attribute is still not a 6-second export from us. You would trim a 10-second file if you truly needed to land on 6, and you would confirm the pixel size yourself.

Marketplaces do not share one clock. The marketplace guide records the differences, including Amazon’s published minimum of about a minute. A 10, 15, 20, 25 or 30 second FashionUGC file is shorter than that minimum. The calculator will map a 60-second target to 30 seconds and tell you the target is longer than any export. It will not pretend the 30-second file satisfies a one-minute rule. Etsy, eBay and a shop have their own limits. Read them on that guide before you treat a vertical clothing clip as a legal listing video everywhere.

Watch time in an analytics tool is a third conversation. Google’s note on enhanced measurement describes video start and progress events for embedded YouTube videos that have the YouTube player API enabled. Progress is described around 10, 25, 50 and 75 percent. An MP4 in a shop gallery is not that YouTube embed. Choosing 20 seconds so that a 25 percent marker falls on a flattering frame is not a measurement plan, and it is not a reason this calculator prefers 20 over 15. The ROI page is where orders and returns are discussed, without a published sales lift.

Photographs limit the useful seconds

A sold length is a maximum the form will generate, not a quantity of new information. One clear front photograph of a tee can support a short read of that tee. It does not contain a back vent, a lining, and a cuff that appear on a schedule because you paid for 30 seconds. If those details matter, they have to be in the photographs of the same garment, up to six images, JPEG, PNG or WebP, 8 MB each. Extra seconds are not a substitute for a missing angle.

The opposite mistake is also common. A set of six distinct photographs of one coat can be cramped inside 10 seconds, so that each angle flashes past before a shopper can name it. Astra’s 20, 25 or 30 second lengths exist for that kind of brief, when you have already decided the placement can hold them. The calculator will price 25 seconds at ₹349 and name Astra. It will not count your photographs. You still have to look at the set and decide whether the length has something to show.

Generated motion can also spend time on something you did not ask to extend. The bronze example moves from a mannequin still to a worn frame. That change is visible inside 10 seconds. Buying 30 seconds would buy a longer file from a new job. It would not buy a contract that the neckline stays more faithful. Review whatever length you generate, at the frame you generated, next to the source photographs. Name the colour and the length of the garment, meaning the hem, not the runtime.

One garment, one colour, one job. A 15-second video of a navy dress does not become a 15-second video of the black dress because the runtime matched. Colourways are separate uploads. The calculator has no field for colour, size, or fabric. If the brief mixes two products into one runtime, split the brief before you map the seconds.

Clothing is the category the form accepts. A length calculation for a bottle, a shoe, or a lipstick is still arithmetically valid, because a second is a second, and the page will still show the sold lengths. The create form will reject a non-clothing upload. Do not use a correct 15-second result as evidence that a beauty video can be generated. The beauty page says that category is not open.

What to do with the number

Write down the runtime the placement actually asked for. Put that number in the calculator and set the frame to the rectangle the player uses. If the result is an exact sold length, and the creative line matches the creative you meant to open, that pair is what you take to the form. Upload the photographs of one garment, choose that creative, that length, and that frame, and generate. The price you saw here should be the price you see again before you pay. If the two ever disagree, the checkout price is the one that matters, and this page should be corrected.

If the result says the target is not sold, decide in writing which sold length you will generate, and whether a trim or a refusal comes next. A 6-second bumper becomes “generate 10 seconds, then cut”. A 60-second marketplace request becomes “this product cannot make the minute; use a different source, or do not send this file to that slot”. Leaving the decision unspoken is how a 30-second file gets uploaded to a listing that asked for a minute, or a 10-second file gets described as a 6-second native export.

After the file exists, play it at full length with the sound off. You are checking the garment, not the calculator. If the dress is unclear at second two, the length was not the first problem. If the dress is clear and the last ten seconds repeat the same angle, the next job can be shorter. Keep the target seconds, the sold length, the price, and the frame with the brief so the next colourway does not start from memory.

Google’s image guidelines still apply to the page where the video sits. The nearby text should name the garment that the pictures show. A correct runtime does not fix a title that names a different dress. A 10-second file and a 30-second file of the same piece should not be described as two different products.

Mistakes this page is here to catch

The first mistake is treating every short placement as a 6-second export. Six seconds is a real request in media plans. It is not a real FashionUGC length. The calculator maps it to 10 seconds at ₹149 and says the bumper is a trim. Quote that, not a fictional 6-second SKU.

The second mistake is asking Piveth for 15, 20, 25 or 30 seconds. Those rows say Astra. Opening Piveth and expecting the length to appear will waste the upload. The same mistake in the other direction is asking Piveth for a 10-second square. Ten seconds is not enough to put a square on Piveth. The frame has to be 9:16 or 16:9.

The third mistake is pricing a trimmed file as if the trim were the product. A 10-second generation that you cut to 6 seconds cost the 10-second price. A 30-second generation that you cut to 15 seconds cost the 30-second price. The calculator shows the price of the generation. Your editor does not issue a new invoice.

The fourth mistake is reading “nearest” as “best”. Nearest means the smallest gap in seconds. Twelve maps to ten because of arithmetic, not because ten seconds has been measured as a better ad than fifteen. If the buyer asked for about fifteen and you typed 12 by mistake, choose the 15-second chip on purpose. The tool will not argue with you.

The fifth mistake is using a longer length to invent a missing photograph. Thirty seconds of one front view is still one front view. If the back matters, photograph the back of the same garment and include it in the upload. The length calculator cannot see the folder.

The sixth mistake is a marketplace disguise. Mapping 60 seconds to 30 seconds is a description of our ceiling. It is not a claim that the 30-second file meets a one-minute listing rule. Read the marketplace guide for the rule, and do not send a short file to a slot that has published a longer minimum.

The seventh mistake is a performance story. This page has prices and durations. It does not have a watch rate, a click rate, or a return rate. Do not paste the calculator result into a deck as evidence that 15 seconds outperforms 10. It outperforms 10 only in the sense that it is five seconds longer and costs more.

A short way to brief the length

Write the placement and the runtime it asked for. Put the runtime into the calculator with the frame that placement uses. Record the sold length, the price, and the creative. If the target was not exact, record the original number beside the sold one, and write whether you will trim, stretch the brief to the sold length, or decline.

Then look at the photographs and cross out any second the pictures cannot support. A full-length front and a detail of the same dress can fill a short file. They may not fill thirty seconds without repetition. If the crossed-out brief is shorter than the sold length you were about to buy, buy the shorter sold length instead. The form will not sell you eight seconds, but it will sell you ten rather than thirty.

Generate that one job. Review the file at full length, sound off, next to the stills. Only then buy another length if a second placement truly needs a different runtime. Keep the calculator line with the job so the next garment starts from the slot, not from a habit of always clicking the longest Astra option.